Claims
The Halo Effect of a Single Claim
The halo effect of a single food claim can steer a grocery choice. Learn to weigh the stated feature against the…
topics
Claims
Look closely at the promises and phrases used to describe food.
Our point of view
Good choices begin with clear words
Food language can be useful, confusing or both at once. We slow it down, examine what a phrase actually says and leave room for readers to make their own call.